Why Backer Count Is More Important Than Total Pledges

As a Kickstarter creator, one thing you cannot plan for perfectly in advance is where your future backers live. But if you are shipping a physical product, the amount of money you need to raise (your actual funding goal!) depends on it. The total pledges on a Kickstarter campaign can be very misleading, and I pay much more attention to the total backer count on my projects than on the total pledges on my projects. Let me explain why.

Why Do Kickstarter Projects Spike At The End?

An interesting dynamic of many Kickstarter campaigns is that they have a huge influx of backers at the end. (We did for Relic Expedition.) Plenty of projects struggle through a long slow campaign, unsure if they will reach their goal, and then the final days can lift the project to exceed its goal by another 50%. (The recent successful funding of the Grow Kickstarter campaign is a perfect example.) Why does this happen? Can it be avoided?